design

AWARD | Michelle Sander Named Top 200 Content Strategist by Michelle Sander

Congratulations to Michelle Sander for being named to the Top 200 Content Strategists for the second year in a row.

MindTouch evaluated thousands and created a measurement that takes into account a wide range of metrics including internet presence, influence, and community engagement and Michelle Sander made the cut.

The list includes the likes of Google, Airbnb, Meetup, Entrepreneur Magazine, and Microsoft, so Michelle is in some great company.

Content marketing and content marketing strategy aren't terms that everyone is familiar with, so let's take a moment to clarify. Content marketing is the creation and distribution of online material (videos, blogs, and social media posts) that don't explicitly promote a brand, but, instead, stimulate interest in its products or services. The end result is an increase in brand engagement, conversion rates and, ultimately, sales. Creating quality, relevant content is also key in building Search Engine Optimization (SEO).

Content marketing is all about aligning content production to a strategy that is focused on creating devoted followers. Content marketing paired with a solid strategy allows you to create customers and future customers who are die-hard, loyal fans of your brand. 

Content marketing focuses your brand squarely on a target market. Creating quality, impossible-not-to-share content establishes you and your brand as an expert in your respective field, it builds trust, and it creates more opportunities for engagement and ultimately sales opportunities. This is what a good content marketing strategy can do for you and your brand.

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If you need help with your content marketing strategy and how to implement it, send a note on the Contact page. Michelle Sander is one of the top content strategists and she can't wait to chat about how to build engaging content for your brand.

3D Pie Charts Are Lie Charts by Michelle Sander

By David Mendoza - Monday, March 16, 2015

Despite the overwhelming evidence proving pie charts ineffectively display data, designers continue to use this deficient graphic. Two of the most prominent data visualization experts, Stephen Few and Edward Tufte, both agree that the usefulness of the pie chart is limited. “Of all the graphs that play major roles in the lexicon of quantitative communication,” Few maintains, “the pie chart is by far the least effective.” Edward Tufte is even more blunt. In The Visual Display of Quantitative Information, he wrote, “Given their low data-density and failure to order numbers along a visual dimension, pie charts should never be used.”

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