Storytelling from the beginning.
Michelle began her writing career while still in high school as a junior reporter for her hometown newspaper, The News-Press Gazette, writing for the Fresh Ink page each Sunday. She continued pursuing journalism in college, writing for the University of Utah’s daily newspaper, The Daily Utah Chronicle, penning slice-of-life news articles. From there, she went on to serve internships with several magazines as she completed her degree. After graduation, Michelle began working with magazines including contributions to Salt Lake City Weekly, Utah Bride & Groom magazine, and Catalyst magazine.
Michelle then waded into the more technical waters of writing, producing technical manuals, designing visual quick-reference guides, and producing online help content for a Public Safety software company. She rose in her field to be ranked inside the top 30 technical communicators in the US and UK for three consecutive years, culminating in a promotion to TechComm Manager.
Michelle pivoted into the world of business development finding a place with a Defense contractor housed on the campus of the University of Utah (U of U). She began working with PhD students from the U of U with research to broaden her education in consumer behavior and judgement and decision-making science. With this new understanding, she was promoted to Director of Marketing Communications for the Federal Government’s largest e-commerce system.
Her next endeavor was developing the consumer strategy for a provider-facing health identity protection platform. She drove the implementation of programs in support of the marketing strategy, business plans, and forecasts for product lines. Using market and stakeholder feedback, consumer research, and regulatory standards, she determined strategies to deliver compliant solutions that increased user satisfaction and improved healthcare outcomes.
She used the emerging sharing economy and leveraged the incredible talents of team members to champion the creation of a startup incubator and co-found a consumer startup in 2014. As the startup’s Creative Director, Michelle designed the concept, the UX, UI, the website, and all consumer-facing materials. Using lean marketing principles, she was able to create marketing strategies, design the materials with which to complete them, launch, measure, and iterate on it all.
In 2016, Michelle struck out on her own to found Michelle Sander Media. With a focus on female entrepreneurs and small businesses, Michelle Sander Media helps tell the unique stories of brands and develops content strategies for marketing that delivers.
In 2016 and again in 2017, Michelle was awarded a Top 200 Content Strategist on the list with other marketing and brand positioning experts from the likes of Google, Airbnb, Meetup, Entrepreneur Magazine, Microsoft, and more.