Life is in the stories you tell.
Michelle tells compelling stories. She helps brands—from entrepreneurs to small businesses to corporations—tell their story. She believes that honest connection is the best way to find the audience your business has been looking for. It's not magic or reading tea leaves; it's science with a bit of creative thinking. Michelle's passion shines through as she was just awarded a Top 200 Content Strategist for 2016.
Michelle knows that when you truly understand the unique value of your product and you know your target audience like the back of your hand, choosing the ideal marketing channel: where to spend your vital marketing resources, and crafting beautiful marketing collateral: what marketing pieces to create, becomes clear.
From small jobs—perhaps building a website, or writing and designing a white paper or brochure—to large projects—creating an entire marketing and branding strategy from the ground up—Michelle has the experience, knowledge, and creativity to get your project done quickly and on schedule.
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Michelle brings over a decade of experience in Journalism, Communications, and Marketing. As the Director of Marketing Communication for Partnet, Inc, she was responsible for the marketing strategy and collateral for a Department of Defense Contractor and the largest Federal eCommerce System in existence.
At Malta Systems, Michelle ran the product marketing and customer education campaigns for the creator of Privasent, the nation's first absolute healthcare identification system.
She is an experienced entrepreneur having cofounded Crongle, a consumer startup focused on enabling resource sharing within communities. She also served as Crongle's Creative Director and Growth Marketer focusing on increasing engagement with rebranding and social media campaigns to support revenue growth.
From 2011-2013 she was named in the top 20 most influential Technical Communication experts in the U.S. and U.K., while she lead a team of technical writers for a Public Safety software company.
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Happy clients and partners.
Michelle is passionate about crafting compelling brand stories and designing user experiences that delight. Her superpowers include transforming complex ideas into easy-to-consume and impossible-not-to-share bites; and breathing life into flat brands, giving them thought-provoking dimension.
Being optimistic and enthusiastic, Michelle is able to invigorate teams and team members by keeping the focus positive. She has a strong ability to listen to customers, iterate to market fit, and create marketing and sales cycles. Her strengths include rallying a group and executing against cross-functional team priorities. She's successfully developed the brand stories of ten products and brands, half of those products starting from idea conception.
Michelle is a connector and a champion for small business.
Michelle is the founder and curator of And This is My Story | Women in Tech, Media, and Business a site focused on sharing the inspiring stories of female entrepreneurs, and women in technology and media.
She also started Michelle Sander Media in 2016. She was then awarded a Top 200 Content Strategist for 2016 on the list with other marketing and brand positioning experts from the likes of Google, Airbnb, Meetup, Entrepreneur Magazine, Microsoft, and more.
What her clients have to say:
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Too many words? View this handy Infographic.